Snow Sparkling Mint Beverage was introduced to New York on July 4th of 2005. Check out what the press is saying: Page one of two.
Washington Blade, November 16, 2007
Snow Sparkling Mint Beverage is an alternative to traditional mixers for alcoholic drinks. Snow flavors include mint, peach, cranberry lime and green tea, making it easy to create new takes on old favorites — like the Snowjito, which consists of two parts Snow sparkling beverage, one part rum, freshly squeezed lime wedge and a garnish of fresh mint leaves.
Beverage Industry - , March 3, 2007
Snow Beverages added three natural flavors to its original Snow Sparkling Beverage. The new flavors include White Out Peach, Cranberry-Lime Chill and Icy Green Tea Light, and combine a natural flavor of fruit or green tea with a blend of mint extracts and light carbonation…
Cheers , March, 2007
New York-based Snow Beverages, Inc. launches three flavors to compliment its original Snow Mint Sparkling beverage. The flavors, White Out Peach, Cranberry-Lime Chill and Icy green Tea became available last month in New York, New England and Texas…The lightly carbonated beverages are lightly sweetened and have a touch of mint, and create interesting drinks when mixed with spirits such as vodka and rum.
Bev World, March, 2007
Just when you thought the winter was almost over, there’s more snow on the way. Snow Beverages, known for the original Snow Sparkling Mint Beverage, has announced a few new additions to the fizzy family with the introduction of White Out Peach, Cranberry-Lime Chill and Icy Green Tea Light….
Bev News Daily, February, 2007
Snow Beverages Inc. said the company is expanding its Snow Sparkling Beverage line with three new flavors – White Out Peach, Cranberry-Lime Chill and Icy Green Tea-Light. All are now being introduced at retail.
Crain's, October 9, 2006
The big break came at the Fancy Food Show a week after the company's official launch on July 4, 2005…It will soon be sold in 160 Super Targets nationwide... In the next six to 12 months, Snow will be in 1,000 stores….
Beverage Business Insights, July 21, 2006
Launched by beverage novice a yr ago at the ’05 edition of NY Fancy Food Show, Snow Sparkling Mint Beverage bemused skepticism from industry watchers who were not yet convinced there was even a market... Turns out Snow Sparkling Beverages founder/CEO Stu Strumwasser not only survived 1st yr, but on anniversary of launch, has rounded up $1.4 mil in new financing, enough to start more aggressively sampling and marketing the brand.
Where–Dallas, December 28, 2005
“As the label says, Snow is a sparkling mint beverage that features a clean and crisp peppermint flavor. The use of carbonation and mint combine to create a one of a kind flavor that could be consumed on its own or used as a mixer. Either way, the product is light and refreshing, with a very natural and cleansing mint flavor. The packaging is very striking
and well executed…”
Minneapolis Star Tribune, December 22, 2005
New, interesting and surprisingly pricey is Snow "sparkling mint beverage." Translation: clear, mint-flavored pop. Not at all a bad idea; Mr. Tidbit found it quite refreshing, in fact, and it's sweetened with cane sugar, not high-fructose corn syrup.”
News You Can Eat, December 20, 2005
Snow is a new-ish carbonated mint bev impossible not to love. For who doesn’t find the concept of white powder refreshing? (Look, if they’re gonna name it Snow…) The minty soda water was created in Manhattan by an ex-Wall-Streeter whose vision was for "a clear & natural carbonated beverage that tastes like snow melting on your tongue.
Wall Street Journal, December 8, 2005
The premium-priced pops often aim to please adults by touting natural ingredients, more exotic flavors or a light touch with the sweeteners. Typically, the brands sport catchy names such as Fizzy Lizzy, GUS (Grown Up Soda) Steaz, IZZE or Snow, and are packaged in eye-grabbing bottles with unusual labels and graphics…
Progressive Grocer, October 1, 2005
Since American’s consumption of mint has gone up 83 percent over the past two decades, U.S. consumers will likely be eager to try Snow, the sparkling nonalcoholic mint beverage.
